“Sign, sign, everywhere a sign” is a great song from Five Man Electrical Band that puts into perspective our attitude about the overabundance of signage everywhere we go. Today we really do have signs for everything; signs that tell us what do and how to do it, where to go and how to get there, where we can’t go, what we have to wear, what will harm us and where to go if we get harmed…

But do we really pay attention to them?

This clutter of cultural communication is a direct result of our need for it, and we do need to pay attention. Read more